E-commerce · Web Development

E-commerce Performance Rebuild

A slow storefront was hurting conversion during peak periods.

Client overview

E-commerce organisation (details withheld pending client approval).

Business challenge

A slow storefront was hurting conversion during peak periods.

Objectives

  • Improve Core Web Vitals
  • Handle traffic spikes
  • Let merchandisers update content

Strategy

Our Approach

Measure the baseline, rebuild the highest-traffic templates first and introduce caching at the edge.

Solution

Rebuilt the front end on a modern stack with caching and optimised media.

Architecture

Solution Architecture

  1. Shoppers
  2. Edge cache
  3. Storefront app
  4. Commerce API
  5. Inventory system

Implementation

How It Was Delivered

  1. 01
    Performance audit
  2. 02
    Component-based storefront
  3. 03
    Edge caching and image optimisation
  4. 04
    Headless CMS for content

Technology

Technology Stack

  • Next.js
  • Node.js
  • Redis

Results

Faster page loads, more stable peak traffic and simpler content updates.

Screenshots

Project Visuals

Dashboard view from the project
Project view
Code view from the project
Project view

The team communicated clearly throughout, understood our problem quickly and delivered a solution that made a real difference to our business.

Client Name
Position, Company Name

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